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Esurance Star Trek Promotion

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Esurance Star Trek Promotion

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PROJECT OVERVIEW

Esurance needed an ad for their Star Trek promotion at AT&T Park during a San Francisco Giants baseball game. The idea of a foam finger in the shape of the vulcan salute was just what the fans were looking for.  

The foam hand in the form of the vulcan salute was designed digitally for the print ad. The design was sent off to the foam hand makers to create the custom foam vulcan salute for the promotion night.

Custom foam vulcan salutes were so popular that they ended showing up at baseball parks across the United States.

The Star Trek fan night was featured on Wired.com. All images from that night are credited to Jon Synder for Wired.com.

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